HISTORY, LIFETIME & CRIME CHANNELS

Sky required gift packs for competitions winners (general public)

HOW DID WE CHOOSE GIFTS?

We compiled interesting and useful gift ideas that reflected each specific brand. Our choices were based on the target audience of each channel for example Lifetime gifts were packed in a make up bag and had a glamorous slant whereas the History Channel’s gifts were targeted at a heavily male demographic. Sky made its final selection based on their budget.

STORAGE AND FULFILMENT  

Shout managed the fulfilment process too. Gifts for a year’s activity were ordered and Shout supplied an initial quantity to Sky. We store the remaining stock for Sky and the client calls upon their stock on a regular basis.

RESULT

  • Increased brand exposure and recognition
  • Reinforced brand values
  • Delighted competition winners with a pack full of interesting and functional gifts