Client Brief :
To produce a range of merchandise to promote the film 'Eternal Sunshine of the Spotless Mind'. A film about memory loss.

Shout suggested Ideas :
Shout focused on the memory loss theme and the colour bright yellow which featured heavily in the film artwork. Wow mug (a mug with heat sensitive ink which reveals a hidden message when filled with hot liquid), Stress Brain, Orgasmatron (a head massage gadget), Bright yellow umbrella or beach ball, voice message recorder.

Final Client Choice :
The client decided that the Wow mug combined with t-shirts and baseball caps made a great promotional package for the film.