The Marketer’s Challenge

November 29, 2017 4:37 pm

Loud speaker

How can you make your brand stand out from the crowd?

The changing media landscape and the explosion of digital communication means that we no longer have a captive audience. On a daily basis consumers are bombarded with up to 5000 messages all competing for their attention.

So how can we cut through the clutter?

A catchy jingle or a clever slogan isn’t enough. So the challenge is finding a way through. Promotional merchandise offers a powerful solution in the marketer’s toolbox and is unlike any other form of promotional/advertising activity. Why? It’s a gift, it’s tangible and it adds enhancement to someone’s day.

Furthermore, it leaves a positive emotion and it can repeatedly give your brand exposure long after a campaign is finished.

The power of the humble mug 

1.5k hot drinks are consumed per person each year. 100 mugs with your brand and message on equates to 150k hits a year. Just think what 1000 mugs could do!

The clever use of promotional merchandise will target customers effectively, give a sense of a brand’s personality and create loyalty. It is 5 times more likely to generate a favourable impression than an online ad (BPMA Survey) and it is a powerful component of any marketing strategy/campaign.

Durham Mug

Amplify your brand

We are specialists in the field and offer a no obligation consultative approach to helping clients find the right promotional merchandise to amplify their brand.

Contact Shout on 0203 303 0673 and let us help you find your next big merchandise idea.

Check out our other blogpost: Top Suggestions for New Starter Packs for some more great ideas.

This post was written by Shout Promotional Merchandise