One component of a global campaign to raise awareness of MSN as an advertising platform on social media
HOW IT WORKED…..Intrigue and Excitement!
- 50 hampers were sent to companies around the world
- Hampers were chained with a combination lock
- Recipients had to download an app and then post pictures on social media to receive a combination to open the hamper
How did we choose gifts?
Popular and current ‘hot’ products were chosen, products that would create a buzz and that would be genuinely appreciated. Selfie sticks, travel mugs, travel plugs and flip flops were amongst the products recommended to the client.
- High activity and trending on Twitter
- Excitement of receiving hamper demonstrated on Twitter – delight in receiving the ‘treasure chest’
- Reinforcement of MSN brand to key clients