One component of a global campaign to raise awareness of MSN as an advertising platform on social media

HOW IT WORKED…..Intrigue and Excitement!

  • 50 hampers were sent to companies around the world
  • Hampers were chained with a combination lock
  • Recipients had to download an app and then post pictures on social media to receive a combination to open the hamper

How did we choose gifts?

Popular and current ‘hot’ products were chosen, products that would create a buzz and that would be genuinely appreciated. Selfie sticks, travel mugs, travel plugs and flip flops were amongst the products recommended to the client.


  • High activity and trending on Twitter
  • Excitement of receiving hamper demonstrated on Twitter – delight in receiving the ‘treasure chest’
  • Reinforcement of MSN brand to key clients